Situation Carrows is a family style restaurant chain with a long history of in-house media buying. We conducted a comparative analysis which indicated we could save them over 30% on their $2,400,000 budget for a net annual savings in excess of $600,000. However Carrows management decided that a “big media buying service” should be able to do a better job and awarded the account to another company. Six months later, after experiencing service problems and failing to realize promised savings, Carrows management requested another cost comparison, this time between themselves and their sister brand Coco’s, an EH+Y client. Result Carrows management moved planning and buying responsibilities from their “top 5 buying service” to EH+Y. Subsequently, the client experienced double digit sales increases and, due to cost savings generated by EH+Y, was able to add several additional television markets to their buy.