Situation The Chilean Fresh Fruit Association is a seasonal advertiser using spot TV in the top 40 markets. All spots are allocated and tagged with a retail partner. CFFA challenged us to deliver a more efficient buy than their existing agency. Result According to an extensive post buy analysis, our buy indexed at 102 and delivered overall rates at 42% below SQAD. Our extensive experience in over 100 spot TV markets enabled us to manage all retailer tag allocations and turn the complex buy around in a very short time. CFFA fruit sales soared.