Situation Stuart Anderson’s is a $250MM division of full service, dinner house restaurants owned by American Restaurant Group. The client was using a very large buying service for all their broadcast buys, but started questioning if they were getting the most effective buys at the best possible cost for their $8MM broadcast budget. Stuart Anderson’s conducted an extensive review of media buying resources. Surprisingly, they found that the media costs estimated for this specific buy varied by as much as 35% among the final seven buying services and agencies. Result EH+Y documented our ability to save Stuart Anderson’s more than $1,000,000 or over 18% of their media budget versus their existing media service. Simultaneously, we significantly upgraded the percentage of affiliate stations, the quality of the daypart distribution and the usage of sponsorships in the media plan. To date, not only have the predicted savings been delivered, Stuart Anderson’s is achieving record sales and profits.