Here’s one example of how we have been able to deliver surprising media savings to EH+Y
clients for years.
Typically, media buyers call stations and publications and ask for their rates, then try to negotiate down from there. We prefer to turn the tables by doing our homework to establish what we think is the actual value of the placements we want. Thus we start at a substantially discounted rate and force the media provider to attempt to negotiate upwards.
Simple, right? But it’s only one small part of the negotiating process that allows us to deliver the lowest possible rates for our clients.
Ask about our no-cost, no-risk media cost comparison analysis (see “Proof” in our site navigation) if you’d like to learn first hand how well our process works. |
